As a brand, our goal is to stand alongside causes that align with our values of minimising our impact on the planet and giving back where possible.
In 2020, we
beca
me
the w
orld’s f
irst p
lastic n
eutral s
ports n
utrition b
rand
, achieved through our
partnership wit
h
r
ePurpose
Global
– an international charity committed to reducing the amount of plastic waste in the oceans and landfill
, reviving lives, and restoring nature’s balance.
What does it mean to be plastic neutral?
Being plastic neutral means that for every amount of plastic created, a measured equivalent of plastic waste is recovered and removed from the environment
.
What does our partnership with rePurpose mean?
F
or every product we sell, we
’re
donat
ing
a percentage towards
p
rogramme
s
that
collect
and recycle plastic waste from nature, equivalent to the amount we use in our packaging and operations. These programmes have been vetted and curated by rePurpose, and without our funding, the plastic we credit for would have continued polluting our environment for decades to come.
N
ot only
does
our p
artnership
ensure
all
Myvegan
products carry a net-zero plastic footprint
,
it
allows us to
improve the lives of
waste
-pickers and their families
.
Today, informal waste workers often earn less than
$5
/day, work in precari
ous conditions, and face severe discrimination
-
despite providing a crucial societal service
. We’re
boosting these workers’ income by
attaching value to hard-to-recycle
plastics,
while supporting
an
experienced recycling social
enterprise
t
hat
holistically uplift
s
ex-waste pickers th
r
ough occupational safety, health insurance, and skills training.
Our
I
mpact
P
roject
with V Recycle, India
Crippled by excess consumption due to tourism and a complete lack of waste management infrastructure, Goa faces a significant waste problem. Waste management is severely under-funded in developing countries like this, and rapid urbanisation has led to an increase in plastic use, without sufficient investment in waste management and infrastructures. As a result, plastic is being dumped or burned openly, which damages ecosystems and leads to severe environmental and sanitation concerns.
All of our contributions are sent directly to our rePurpose partner, V Recycle – a waste management social enterprise based in Goa, India. V Recycle provides a variety of household and landfill waste management solutions - ranging from doorstep waste pickup, to extensive education programmes for students.
By supporting the
organisation
, we’re reducing the amount of plastic that
gets
sent to landfill and instead, ensuring it’s re-used in an environmentally and socially responsible way.
Through our work with rePurpose 47,463.52 kgs of plastic has been recovered, 54 tonnes of CO2 emissions have been avoided, and we've supported 10 waste aggregators and their families.
Conclusion
As you all know, our mission is to do things the better way – for people, the planet and animals. But the better way isn’t always the perfect way. It’s about making
changes
, where possible,
to get closer to our greater goals.
As a brand, we’re taking immediate as well as long-term action to ad
dress our environmental footprint - and
we’re thrilled to be able to
offset our plastic use while supporting such a great initiative.
Although
we have plenty more to do
,
we have a clear plan
to ensure
all of
our packaging
is
fully recyclable by the end of
2023
.
See our Microsite on the
RePurpose
Global website
here
.
Our Forest Stewardship Council (FSC) Certification
Find out how we're miniming our impact on the planet with FSC certified packaging.
